Program information · Updated September 13, 2026

Google Product Ratings

ReviewsBro is building two distinct ways to help eligible Shopify merchants prepare product reviews for Google. Neither path guarantees that Google will accept, match, or display a review or rating.

Merchant-direct feeds come first

ReviewsBro is implementing a Google Product Reviews XML 2.4 export for merchants enrolled in Product Ratings through their own Google Merchant Center account. The merchant controls enrollment and submission; ReviewsBro prepares the merchant-authorized feed. A bounded renderer exists in Development, while complete-feed generation, schema validation, artifact publication, diagnostics, and production delivery remain in progress.

Google currently requires at least 50 product reviews for participation, a complete updated feed at least monthly, and consistent product identifiers and domains. Merchants should prefer GTINs and reconcile brand, MPN, SKU, and canonical product URLs with their Merchant Center product data.

Aggregator syndication follows approval

ReviewsBro intends to apply as a Google Product Ratings aggregator. ReviewsBro is not currently included on Google's supported aggregator list and does not represent merchant reviews as automatically syndicated to or accepted by Google. Aggregator delivery will remain disabled unless and until Google approves the partnership and its integration requirements are satisfied.

Feed principles

• Send the complete eligible product-review set, including low ratings, rather than a sentiment-selected subset.
• Preserve stable review identity, original language and timestamp, rating, collection method, available purchase evidence, and incentive disclosure.
• Keep seller/service reviews separate from product reviews.
• Exclude imported or syndicated reviews by default unless ownership, provenance, destination eligibility, and duplicate-feed risk are resolved.
• Include only functional product and review URLs and permitted, approved customer images.
• Record generated, submitted, processed, and accepted as separate statuses.

Incentivized product reviews

Product-review benefits must never depend on a positive rating or favorable wording. When an eligible product review received a benefit, ReviewsBro records and discloses that fact in the feed. Seller reviews are governed separately and receive no rewards, discounts, points, gifts, or other benefits.

Policies and support

Read the review integrity policy for ownership, moderation, content, duplicate, media, and incentive controls. Merchants and reviewers can use ReviewsBro support for product-feed questions, reports, appeals, and privacy requests.